Urbannipple, an instagram account that informs the followers about the newest feminist literature, exhibitions and discussions, offers an easy and humorous introduction to the world of feminist art, feminism and activism. 

Founder Michelle Kometz is an art student from Germany. She has studied the role of women in a lot of fields like film, advertisement, art, and literature and is interested in making a difference in the image of women. She specifically studied gender construction in social media and wrote about female artists on Instagram and the fourth wave of feminism.

In our daily use of social media you can experience a seemingly chaotic, infinite and overstimulating flood of images. This mass of information is very well controlled and censored by community guidelines, which for example, don’t allow women to post pictures that show their nipples (whereas men are not required to censor this part of their bodies). In this project, Michelle installs female nipple sculptures and stickers in the urban space. The pedestrians, exhibition visitors and other audience become part of the project by posting the sculptures and stickers on their social media stories and timelines. They can tag the Instagram account so they can get reposted by urbannipple and the female nipple is able to find its way back to Instagram. Through this cooperation of sculpture, passers-by and social media help to build awareness for sexism on social media platforms and thus every day life. 

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